5 previsions in TV advertising than can be applied to digital signage
PepsiCo’s Global Head of Digital, Shiv Singh wrote a very interesting article on the future of TV advertising highlighting its…
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JCDecaux makes passers-by sing via bus shelters in Paris.
They talk about it in France and especially in French marketing publications that note the new project of the…
Hi-tech retail: Interactive hangers in Japanese department store
Japan, a country obsessed with fashion, service and technology came up with another interesting combination of these three elements…
Digital Signage for Retail
We’ve recently published an article in The Point of Sale magazine presenting the potential of digital signage in a…
The differences between digital advertising displays and standard advertising channels
Even tough the purpose of digital screen advertising converges with that of other advertising and communication channels- raising awareness…
Swedish supermarket uses digital signage and social media to make prices fall
Here is a very good example of how digital signage and social media can be used in store for…
QR codes on Diesel t-shirts
”Music is an universal language” state two Miami Ad School students who alongside Grooveshark (a free music streaming…
Self-served augmented reality
From Layar, a platform that anyone with a smart-phone can use to ”create their own augmented reality experiences”. As…
Too much advertising kills advertising
Or so does one of the latest articles of the Platt Retail Institute suggest, based on the studies of…
E-billboards banned in Salt Lake City
More digital signage tumult, this time on the other side of the Atlantic as Salt Lake City authorities decide…
iPad2 for children?
It seems so, as Toys R Us confirmed the tablet’s endorsement, not for its clients (parents) but for its…
How augmented reality turns a paper wristband into a luxury watch
Reiterating the idea that interactive screens are necessary and not a bonus, a high street brand Tissot showcased a…