Royal Wedding gets UK’s best DOOH spot
Live photos from the Royal Wedding will be published on UK’s best DOOH spot Hello! and Ocean Outdoors announce. The…
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Biometric digital signage for more than just advertising
The discussion about the face recognition software is stirred and one couldn’t ignore the subject especially since it’s mentioned…
More in-store money making fun & the new sound of coupons.
Remember Catalina? It’s that US marketing company producing instantly customised ads at checkouts in NY supermarkets. They came out…
Tropicana- making OOH advertising the natural choice
Tropicana has just re-affirmed its allegiance to environmental concerns, which is quite a ”natural” attitude provided the company’s profile.…
A more alive customer experience
Tre, a Swedish provider of mobile phones and broadband launched a truly interactive shopping platform allowing users from any…
5 examples of interactive digital signage solutions
It seems that companies of various sizes, types and from various locations begin to understand the benefits of customer…
iPad2 for children?
It seems so, as Toys R Us confirmed the tablet’s endorsement, not for its clients (parents) but for its…
Computers that regret (not serving you better)
Tel Aviv University researchers set off to create a more ”human” and responsive PC that would ”learn from its…
The digital transformation of public space: Jérôme Hérard – ‘Public space is a digital desert’
This article is an exclusive rendering of the interview taken by Ooh-tv to Jérôme Hérard, COO of the French…
Wayfinding systems in hospitals and underground stations
Interactive wayfinding systems grow in importance throughout Europe as other uses of digital signage are discovered and exploited. Three…
Put on your screen and carry your message!
The outdoor advertising campaign for Virgin Radio in Paris managed to generate 1 million views and 5,200 qualified contacts in…
How augmented reality turns a paper wristband into a luxury watch
Reiterating the idea that interactive screens are necessary and not a bonus, a high street brand Tissot showcased a…