Screen Placement tip #6 – Dwell Time
Dwell time is an often used term in the world of websites such as this one, where site owners…
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Screen Placement tip #5 – Time of exposure
This is not so much about where best to place a digital signage screen (although it should be considered),…
Screen Placement tip #4 – Clutter
When talking about clutter and digital signage, even non advertising related let us first look at the Wikipedia description…
Digital signage screen placement tip #3 – Cone of Vision & Eccentricity
When considering where to best place a digital signage screen it is always best to consider the way that…
Screen Placement tip #2 – Postar (Route) and how it can benefit the SME
Route (formerly known as POSTAR) produces audience estimates for the out-of-home advertising industry in the UK. The data that…
Screen Placement for Digital Signage – tip #1
Over the coming days & weeks we will be providing a series of Screen placement tips. These tips…
Is 4K/UHD Really worth it?
I always remember, one of the very first posts on this blog, back in November 2010 was ‘Is 1080p…
7 Drivers Accelerating Digital Signage Adoption
Despite businesses in the past being hesitant to incorporate signage into their marketing strategy, forward thinking corporates are now…
Is this the final death of Adobe Flash?
Software giant Microsoft is taking some bold action and following Google’s lead in promising to block the ubiquitous Adobe…
4 Ideas for Digital Signage in Education
As BETT 2017 is but days away we thought we would jot a few ideas down, about how digital signage in…
Does Digital Signage interfere with Good Design?
I came across a pretty thought provoking article on Campaign website entitled ‘Is digital dumbing down Out Of Home?’…
Can digital signage improve your marketing?
The possibilities for digital signage are already big, but they are still getting bigger. According to a study by Arbitron,…