We’re happy to read an article about such an important topic of the day: DOOH’s connectivity. The key concept is: cross channel communication and the transition from monologue to dialogue, from a simple impression to expression. Connectivity is not only about sending advertising messages but also listening to customers on an individual basis. Locamoda’s Wiffiti shows just how DOOH can contribute to that and also pinpoints that the field is quickly moving in the right direction (with tape recorders used until not long ago).

With mobiles and social media extensively used, the advent of interactive digital signage is now. The question is: are we/you up for it?

Click on the link .