… via the screen. Where? At the Quatre Temps shopping mall in Paris.When? during a sales season when crowds of people are gathering in shops. Coca- Cola took advantage of this moment and put up a streetmarketing campaign ”with … Continue reading
Category Archives: Uncategorized
Stanley House- our newest partner
One of the benefits of being part of an active business community is that you don’t only get to meet companies (or should I say their representatives) for whom your services are beneficial but also companies whose services are … Continue reading
M6 Mobile by Orange France uses DigitalOOH this summer
M6 Mobile by Orange- the leading mobile provider in France for the youth – will make use of Cübb‘s Cyspace to unfold its summer video games tournament throughout France. The Cyspace- a recycled container- will host video games competitions (among … Continue reading
Cübb’s digiwalkers for The French Federation of Tennis
The 2011 French Open Tennis Tournament is now over and some of us are still baffled by Rafael Nadal’s victory against Roger Federer. While pondering upon the event, we’ve learned that amid all the spectacular tennis matches and enthusiastic supporters … Continue reading
Summary of latest technology trends for small businesses
If you’re interested in IT and small businesses (as we are) then this article might constitute an interesting read. The 2011 technology trends reinforce what probably most of us have already noticed happening in the tech field and tech-related domains. … Continue reading
Self-served augmented reality
From Layar, a platform that anyone with a smart-phone can use to ”create their own augmented reality experiences”. As one of the co-founders state, this application is meant to combine the ”real world” and the digital one by bringing the … Continue reading
Slogans that encourage thrift have opposite effects, studies show
Simpler slogans boost sales, research shows and what’s even more surprising is that ”save money” messages increase spending… An article published in the Journal of Consumer Research sums up the conclusions of a study conducted in 2010 in the US … Continue reading
Doing business the London way. At a smaller scale.
We all know how difficult it is for SMEs to get things going and the days when fancy offices were even considered are far gone. At this stage money could be spent on much more important projects. So after … Continue reading
UK’s first outdoor AR campaign proved a major success. Honoured to have played a part in it.
Lynx’s augmented reality advertising campaign at London Victoria station made it to the news again and this time it’s the BBC who highlighted its stunning results: the advertised deodorant became the brand’s second best-seller after only a few months after … Continue reading
Tropicana- making OOH advertising the natural choice
Tropicana has just re-affirmed its allegiance to environmental concerns, which is quite a ”natural” attitude provided the company’s profile. The juice producer has just showcased another use for oranges- electricity provider. Two weeks ago Tropicana set up the first electronic public display … Continue reading