In our last article on displays for digital signage we looked at LED screens and their advantages and disadvantages. Now we dust of our crystal ball and take a quick look at a few upcoming display technologies and their possible suitability in digital … Continue reading
Category Archives: Uncategorized
Displays for Digital Signage – Part 5 – LED Screens
In our last article on displays for digital signage we looked at Plasma screens and their advantages and disadvantages. Now we turn our attention to the ‘Elephant in the room’ (literally) namely LED screens and their suitability in digital signage installations. LED screens … Continue reading
Displays for Digital Signage – Part 4 – Plasma Screens
In our last article on displays for digital signage we looked at LCD screens and their advantages and disadvantages. Now we turn our attention to the suitability of Plasma screens in digital signage installations. What is a Plasma screen? Before the mainstream adoption of LCD … Continue reading
Displays for Digital Signage – Part 3 – LCD Screens
In our last article on displays for digital signage we looked at projection systems and their advantages and disadvantages. Now we turn our attention to the suitability of LCD screens in digital signage installations. What is a LCD screen? These days LCD screens … Continue reading
Displays for Digital Signage – Part 2 – Projectors
In the first article on displays for digital signage we looked at video walls and their advantages and disadvantages. Now we turn our attention to the suitability of Projection technology in digital signage applications together with the advantages and disadvantages of … Continue reading
Displays for Digital Signage – Part 1 – Video Walls
Many people are confused about what is the best display technology for Digital Signage. The answer is ‘it depends’. So we thought we would create a few articles on the different types of display technologies commonly used in digital signage … Continue reading
Just how mind blowing are LED screen specifications?
I find it amazing that even though LED screens have been around for a long time, the specifications etc behind them can be sort of mind blowing. Here is a screen we came across a while back, it’s been around … Continue reading
Screen Placement tip #4 – Clutter
When talking about clutter and digital signage, even non advertising related let us first look at the Wikipedia description of clutter – Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to … Continue reading
Digital signage screen placement tip #3 – Cone of Vision & Eccentricity
When considering where to best place a digital signage screen it is always best to consider the way that the human eye works. There are two primary parameters to consider when looking for the ideal location for your screen, the … Continue reading
Screen Placement tip #2 – Postar (Route) and how it can benefit the SME
Route (formerly known as POSTAR) produces audience estimates for the out-of-home advertising industry in the UK. The data that they make available informs subscribers how many people see an advertising campaign, and how often they do so. The information is … Continue reading