Our software recently got a face lift, but it’s not all about appearance. It has also become incredibly easy to use (you’ll agree with me after seeing the screen shots) so that you can update your screen’s content in no … Continue reading
Category Archives: Uncategorized
New digital signage hardware
For keeping you informed we did some window- shopping this morning for digital signage hardware novelties and came across this fresh all-in-one display screen, that seems both software- and user- friendly. Middle- sized, it’s suitable to retailers of all sizes and … Continue reading
Cloud computing- enhancing economic productivity
If you are still looking for tangible benefits of such an intangible concept: cloud computing Jean-Philippe Courtois, president of Microsoft International presented them in plain words at the CeBit trade show in Hannover, Germany. For those unfamiliar to the term, Mr … Continue reading
Mood-based DOOH
After bending screens, multiple- screens integration we find ourselves asking: what’s next? The answer appears to be found in a report belonging to The Centre for Future Studies that foresees a mood- aware DOOH environment. Based on a face- tracking algorithm … Continue reading
Strengthening our commitment to the industry
Dynamax is increasing its presence within the online digital signage business community. The Signage Directory or the Digital Signage Directory are just few of the platforms we are currently using for signalling our knowledge exchange availability to actors from the market. … Continue reading
Great piece of viral marketing in an OOH environment
There is a set of stairs, with a moving escalator next to it …. both of which lead to the same spot on the floor of the upper level. At first no one took the stairs, almost 97% of the … Continue reading
Dynamax joins the DSA
Dynamax Technologies announce today that they they have joined the Digital Screenmedia Association. http://www.digitalscreenmedia.org/member-dynamax-technologies-ltd–
60% of consumers follow at least one brand on social media networks
The majority of consumers are willing to follow a brand on Facebook or Twitter — especially if there is a financial motivator such as coupons or special promotions, a new study found. In fact, 60% of consumers polled follow at … Continue reading
Clutter, what do you do?
An interesting perspective on clutter with some good thought provokers. The average consumer is confronted with over 36,000 commercial messages per day. Decision makers face even more options. All available space is being bought up and sold as advertising space. … Continue reading
Google purchases Groupon
Interesting that just after our blog the other day here discussing the online2offline market and how digital signage could be leveraged to help this market, Google go and purchase Groupon. Groupon have a large sales force that potentially takes Google … Continue reading