Digital signage is one of the many marketing channels that companies (and non- profit organisations) are using nowadays to promote their products and services. And as with any marketing channel, the principles behind it stay the same: offer people … Continue reading
Dynamax is pleased to announce a brand new version of its popular digital signage software, digitalsignage.NET Want to be part of our Beta test program? Dynamax is looking for persons to take some time to beta test the latest version … Continue reading
The cost of digital signage –both hardware and software-related- has been brought down dramatically over the past few years by the economic crisis and the commoditisation of components (media player, display and digital signage software). This implied that a … Continue reading
We believe digital signage is a more cost- effective tool for disseminating information than flyers and printed posters, and a much greener one too. It can inform, greet, entertain and up-sell and cross- sell all at the same time and … Continue reading
People prefer images to text. This statement is particularly true for the web, as images help us navigate through the information clutter easier. We believe that pretty pictures and videos are the way to go when it comes to … Continue reading
As announced in the 1st part of this series, we are continuing the list of questions you need to consider before deploying a digital signage system. The topics covered are valid irrespective of the industry or sector you are part … Continue reading
Knowing what you want to achieve with the help of digital signage is instrumental to the system’s success and future ROI. The answer to the following questions should help you ensure that today’s decision will not be tomorrow’s problem, … Continue reading
The terminology used by non- digital signage specialists (such as: indoor TVs, TVs for waiting rooms, advertising displays etc.) can be misleading at times in the sense that it describes a system by one single element: the screen. The consequence … Continue reading
The possibilities for digital signage are already big, but they are still getting bigger. According to a study by Arbitron, 47% of those who have seen a digital signage screen in the past 30 days specifically recall seeing the content. As we … Continue reading
Why use signage systems in retail? Digital signage is a very powerful tool, especially in the retail world. Digital information screens can be used throughout the store for branding, merchandising, promoting products and entertaining customers. Not only are they visually appealing, but … Continue reading
