It’s common knowledge that the offline sales environment is more and more pressurised by the advent of the new online types of commerce: the m-commerce & e-commerce. While the three channels’ integration is the ideal solution it’s not always possible … Continue reading
Category Archives: Software
Help your brick and mortar store survive
A recent MarketingWeek study has shown that over 1/3 of customers are dissatisfied with their in-store experience and go online to avoid the usual inconveniences of ‘brick and mortar’ like long queues or unfriendly staff. Furthermore they sometimes are so … Continue reading
Cooperation-based digital signage
When you are joining a digital signage network (i.e. count yourself as a customer of a digital signage company you bought your software from) you enjoy, apart from the product itself, some network specific benefits. One of this is a … Continue reading
DOOH’s future looks bright
‘’The digital element of the OOH market is undoubtedly the fastest growing sector, driven in part by an explosion of investment in new screens’’ (Paul Brindley Commercial Director, Heathrow Express). ‘’This year will continue to drive a fundamental change in … Continue reading
Digital Signage and Augmented Reality
An interesting shopping concept was launched by Zugara’s Webcam Social Shopper at DEMO 2011 enabling consumers to try clothes on using just a webcam and an augmented reality software embedded in an e-commerce website. And wait! There’s more to that! … Continue reading