Route (formerly known as POSTAR) produces audience estimates for the out-of-home advertising industry in the UK. The data that they make available informs subscribers how many people see an advertising campaign, and how often they do so. The information is … Continue reading
Over the coming days & weeks we will be providing a series of Screen placement tips. These tips will be based upon Retail best practices for signage, as well as looking at how the big advertising companies quantify the … Continue reading
Here are a few ideas on the benefits of digital signage solutions for AV companies. 1. A constant stream of revenue. Digital signage is not a one- off sale that after being closed will bring your company no additional … Continue reading
I always remember, one of the very first posts on this blog, back in November 2010 was ‘Is 1080p Really worth it?‘ It was back in the day of slower media players, slower internet connections, and ridiculously expensive large HD … Continue reading
So you think you’ve got a solid business plan for your digital signage install. You might have already sorted out the tactics of the project such as the hardware and software you need, the content you want to display … Continue reading
How can interactive digital signage enhance your business? Successful internal communications is something every business needs. Digital displays provide a way for you to connect with your employees, train them, transform the company and keep everybody “in the know.” Reviewing … Continue reading
Why use signage systems in retail? Digital signage is a powerful tool, especially in the retail world. Digital information displays can be used throughout the store for branding, merchandising, promoting products and entertaining customers. Not only are they visually appealing, but … Continue reading
Every business owner aims to improve profits and customer satisfaction on a daily basis. Whether your business is in the retail sector, hospitality or education, make the most of a persons dwell time with digital signage. A brand is shaped … Continue reading
The aim of digital signage for this sector does differ slightly from others as the focus is usually on making a customer feel at home in an unfamiliar environment. Whether it’s a hotel, restaurant, a cruise ship or a nightclub, … Continue reading
The all important 5 W’s… and a H. This traditional checklist will answer all of your questions when you are managing a digital signage network. You may already be using digital signage or you may be simply interested in it, … Continue reading
