Advertising, it’s all around. TV, newspapers, magazines or the Internet, the sales of advertising space has never been so prominent. The Digital Out Of Home market or DOOH for short, has grown over the last 10-year and it continues … Continue reading
digital signage needs to be eye catching to attract viewers to look at the screens. But did you know that the types of colours used in your advertisement will have a big influence on how your viewer reacts. Get your … Continue reading
In the digital signage industry, we claim that ”content is king” because it’s the content that attracts attention, drives engagement and leads to action. After having chosen the right hardware and software and the right screens placement you don’t want … Continue reading
Do I need digital signage for my small business? As a small business owner you are probably on the look out for some means to give you a competitive edge over other businesses. digital signage fits all sizes Digital signage … Continue reading
This will be the last recommended reading for a while, but we will come back with more as they come to us. I just love books that dispel the adage that management of a business has to be done a … Continue reading
I love people that challenge the status quo, especially when it comes to management and how best to run your company. One such individual who challenges continuously is a gentlemen by the name of Jason Fried. Jason and his partner David … Continue reading
I always remember when Dynamax decided to go down the SaaS route rather than where we had come from which was the Out Of Home Advertising sector. In our old markets (we we still serve today by the way) a … Continue reading
Although we are not a book store or book reviewer we thought we would now and again share books that may have some relevance to digital signage. Today’s book recommendation is ‘Why we buy – the science of shopping”, by … Continue reading
In the first article on ‘demystifying the cloud‘ we attempted to provide a simple explanation of the similarities between ‘The cloud’ and ‘The desktop’. Today in the second article we dive a little deeper and look at some of the … Continue reading
Everyone appears to be talking about the ‘Cloud’ and what it is these days, with even mainstream TV adverts mentioning the term. So we thought, as we are pretty committed to the Cloud way of life, that we would over … Continue reading
