digital signage needs to be eye catching to attract viewers to look at the screens. But did you know that the types of colours used in your advertisement will have a big influence on how your viewer reacts. Get your … Continue reading
Category Archives: Tips and advice
Digital signage Dwell Time Tips
Every business owner aims to improve profits and customer satisfaction on a daily basis. Whether your business is in the retail sector, hospitality or education, make the most of a persons dwell time with digital signage. A brand is shaped … Continue reading
Three major advantages of Machine learning for Entrepreneurs
Entrepreneurs are better at finding and keeping customers, growing their businesses faster, running with a more flexible and talented team, and saving money than they have ever been before. Why? Machine learning. Machine learning, sometimes called AI and often represented … Continue reading
Go cloud-based digital signage and ditch that USB
Entry level Digital signage can be easy to access for those customers who require a very simple solution. This maybe in the form of a USB stick that is loaded with media content and placed in the rear of a … Continue reading
6 unusual ways of using digital signage in your educational institution
Well BETT has now been over for a good few weeks now and you have probably just started to think about what new initiatives you saw there that were of interest. Well just in case Digital Signage was one of them … Continue reading
5 Ways to Leverage Digital Signage for Great Online Marketing
Is digital signage a part of your online marketing strategy? If not, why not? Online marketing experts, Bigfoot Digital, share best practices for attracting and retaining digital signage audiences. Online marketing is driving significant changes in the technology industry, including … Continue reading
10 reasons why digital signage is useful
Digital signage solutions are being exploited by most business owners today to give them a marketing edge over their competitors. There are many different benefits digital signage can have on your business, which may help you become more successful within your … Continue reading
7 reasons why healthcare institutions need digital signage
Their is a positive relationship between digital signage and health care institutions (and more precisely, their profits). The success- stories related by health care professionals themselves make a strong point in this direction. The supporting arguments for this statement are … Continue reading
3 strategies for Increasing Customer Lifetime Value (LTV)
Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading
The Cost of Customer Acquisition.
Recently I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling Enterprise level software to … Continue reading