The new outdoor advertising regulations issued by the Ministry for Ecology in France are met with strong disagreement by media agencies that deem them ”contrary to the law” and ”irresponsible”. These rules set at a national level limit the size of the … Continue reading
Category Archives: Marketing and Advertising
Interactive digital signage in San Francisco’s bus stops
If you’re getting bored while waiting for the bus (and who doesn’t?) you might be provided with some entertainment; if you’re in San Francisco and happen to wait at one of the 20 bus shelters equipped with 72- inch interactive screens to play … Continue reading
JCDecaux’s USnap
A snappy demonstration of one of our clients’ mobile- poster application- USnap. Don’t be put off by the lack of sound, the video ”speaks” for itself. It just makes you think what role digital signage could play in the whole … Continue reading
Instantly customised ads in NYC.
Exciting news from New York about taking place- based media to another level. The personal one. Imagine being able to display the ad corresponding to the individual’s buying patterns exactly when he/she is shopping. Armed with data about 80 million … Continue reading
Screens instead of bathroom mirrors
Wondering what do bathroom mirrors have to do with screens or with digital signage? So did we until we had a look at this video. With the new pay-per-look idea it might become a choice of many brands that lend … Continue reading
The pay-per-look- DOOH’s new billing method?
As the industry evolves, new ways of measuring the efficiency outdoor advertising campaigns are arising. During the last DSE, Ayuda Media Systems presented its pay-per-look charging manner according to which advertisers are charged by a more exact metric- the number … Continue reading
Excellent non-digital bus shelter
This brilliant execution for Caribou Coffee, Colle+McVoy created transit shelters in Minneapolis that look like ovens, complete with real heaters, to highlight the “Hot ‘n Wholesome” goodness of Caribou Coffee’s new menu items. Just goes to prove that there is … Continue reading
Digital Signage reach of 70% each month
An interesting study. Given that a large portion of the Global retailers are based in USA and also have a tendency to lead with innovative technologies on a large scale (look at Wal-Mart) I wonder how these figures reflect across EMEA. According to a … Continue reading
Adobe Rome
Just been playing with Adobe Rome which is a very cool and simple content creation system in the cloud. This will be great for simpler digital signage users. Check it out for yourselves – http://rome.adobe.com/ Looks like it wasn’t built … Continue reading
We are Live!!
digitalsignage.NET went live on the 1st September 2010 and we look forward to serving our clients and partners.