Purchases once reserved to the high-end of the market are becoming more and more democratised and more affordable. The most recent example I came across is Snaptu– a website offering free apps (Twitter, Facebook) for basic mobile phones (out of … Continue reading
Category Archives: Marketing and Advertising
Success story of a flower shop
It’s common knowledge that the offline sales environment is more and more pressurised by the advent of the new online types of commerce: the m-commerce & e-commerce. While the three channels’ integration is the ideal solution it’s not always possible … Continue reading
France: ”we need to save the outdoor media”
In an interview granted to the French newspaper, Les Echos, Nicolas Bordas the president of AAAC (The Association of Communications Agencies in France) acknowledged the importance of regulating the outdoor advertising while not undermining the industry of place- based … Continue reading
More branded instant life- sharing
More on the interesting potential of a mobile- screen interaction, the way we see it. It seems like the smartphones are smart-ying out people’s lives and this time it’s photo sharing that another app has been especially created for. Instagram … Continue reading
Enviable see-thru LCD touch screen
As promised during the CeBit 2011 Samsung started producing its magic ambient light- powered transparent, LCD touch screen (who would have imagined all these screen capabilities ten years ago?) offering a a 22-inch, 1680 x 1050 resolution panel with … Continue reading
Elevated Digital Signage
Every space is a potential revenue- generating resource as long as there is someone to listen, watch or read what somebody else has to say. Elevators have become a targeted location for digital-out-of-home media networks who saw it as a … Continue reading
Scary stuff. Ads that smile back at you.
It’s not 2054 yet but Minority Report’s surreal ads could become more real than you think. Ads will not be shouting at you just yet (as they did to Tom Cruise’s character ”John Anderton- You could use a Guinness right … Continue reading
DOOH’s future looks bright
‘’The digital element of the OOH market is undoubtedly the fastest growing sector, driven in part by an explosion of investment in new screens’’ (Paul Brindley Commercial Director, Heathrow Express). ‘’This year will continue to drive a fundamental change in … Continue reading
The magical cereals and the screen
If you’re thinking your customers might just miss your product among the multitude of offers eCoupled, an American technology company, came up with a solution: make them blink! Besides that, the eCoupled intelligent packaging system offers an in-store management system … Continue reading
Exquisite Digital OOH in Paris.
Bus- stops, video- games and A great cooperation between digital technology, creative marketing and art all combined in the window store of Repetto, a luxury Parisian leather goods shop. Prepare for an exquisite example of digital- out-of-home and place- based … Continue reading