Japan, a country obsessed with fashion, service and technology came up with another interesting combination of these three elements to the delight of its shoppers. This time it’s interactive hangers that made it to the news and the way they … Continue reading
Category Archives: Marketing and Advertising
Digital Signage for Retail
We’ve recently published an article in The Point of Sale magazine presenting the potential of digital signage in a retail environment. Here is a summary of the points we’ve touched: – visibility. The screen itself attracts people attention and gives … Continue reading
The differences between digital advertising displays and standard advertising channels
Even tough the purpose of digital screen advertising converges with that of other advertising and communication channels- raising awareness and triggering a response- this particular medium is different in a number of ways. The benefits and complementarity of this communication … Continue reading
Swedish supermarket uses digital signage and social media to make prices fall
Here is a very good example of how digital signage and social media can be used in store for promoting a product and encouraging customers to actively get involved in making prices fall. The following article is a rendering of … Continue reading
QR codes on Diesel t-shirts
”Music is an universal language” state two Miami Ad School students who alongside Grooveshark (a free music streaming service) put the QR codes project together for fashion brand Diesel. The DSLTAG is meant to bridge the gap between a … Continue reading
Self-served augmented reality
From Layar, a platform that anyone with a smart-phone can use to ”create their own augmented reality experiences”. As one of the co-founders state, this application is meant to combine the ”real world” and the digital one by bringing the … Continue reading
Too much advertising kills advertising
Or so does one of the latest articles of the Platt Retail Institute suggest, based on the studies of several researchers and psychologists in the field of consumer behaviour. While at least 50% of the purchasing decisions are made in … Continue reading
E-billboards banned in Salt Lake City
More digital signage tumult, this time on the other side of the Atlantic as Salt Lake City authorities decide to ban electronic billboards from the city’s outskirts, the DailyDOOH announces. The old idea that shiny signs distract the drivers’ attention reoccurs and … Continue reading
iPad2 for children?
It seems so, as Toys R Us confirmed the tablet’s endorsement, not for its clients (parents) but for its consumers (children). Don’t rush to the nearest toys store though to check the news, if you’re in Europe or other parts … Continue reading
How augmented reality turns a paper wristband into a luxury watch
Reiterating the idea that interactive screens are necessary and not a bonus, a high street brand Tissot showcased a 3D window shop (actually a computer LCD screen) in London, that pedestrians can use to try watches on. The concept is … Continue reading