Among the many fun/ crazy news discovered today (such as the drum kit made up of chandeliers…) here’s one worth presenting on our blog (more extensively). News came to us that an interesting electromagnetic display made up of no … Continue reading
Category Archives: Marketing and Advertising
Digital signage in train stations- entertaining and eye-catching, new study shows
A study conducted by the French company Media Transport Pôles Gares in association with Illigo and the Conseil Supérieur de l’Audiovisuel (the French broadcasting regulator) shows commuters appreciate the presence of advertising screens in train stations. 86% of the interviewees … Continue reading
Video: The ”talking” shopping cart that follows you around
A shopping cart that follows you is no longer a scene from a movie, as Microsoft is demoing the cart of the future, Kinect- powered and fitted with a Windows 8 tablet. Besides following you around the store, the … Continue reading
What we can learn from the London Fashion Week in terms of digital media
Organisers of the London Fashion Week, the highly prestigious event that took place last week, chose an innovative way to promote the show and keep London’s fashionistas abreast of the latest presentations. Live tweets and photos from the editors … Continue reading
Press and sniff…the scent of baked potatoes ads from JCDecaux
From the series of ”funky outdoor advertising ideas” from our land and abroad- here are our picks for the week. Press and sniff or the story of the scented ads JCDecaux did it again. This time advertising Mccain’s ready baked … Continue reading
Outdoor ads of mobile apps increase their use, study shows
Kinetic and Joule’s newest research on outdoor mobile technology usage reveals the strong connection between out-of-home advertising and mobile content. According to their findings, 38% of mobile app users have looked for a brand or an application online after seeing … Continue reading
Digital place-based advertising and what companies & agencies think about it
Platt Retail Institute reports the results of its latest study on attitudes regarding digital place- based advertising. The study reveals how advertising agencies perceive their clients’ attitudes and perceptions towards this medium as well as the decision-making factors involved in … Continue reading
digital signage Industry best practices- content that won’t go unnoticed
If you struggle with finding ideas of using digital signage in your locations or with finding original ways to engage your viewers, here are a few videos that might help. In their efforts to attract consumers’ attention, brands have turned … Continue reading
5 previsions in TV advertising than can be applied to digital signage
PepsiCo’s Global Head of Digital, Shiv Singh wrote a very interesting article on the future of TV advertising highlighting its digital & social media destiny. The points Singh makes could stand valid for digital signage ads and communications in general: 1. … Continue reading
JCDecaux makes passers-by sing via bus shelters in Paris.
They talk about it in France and especially in French marketing publications that note the new project of the French Ministry of Culture and Communication, taken to the streets by JCDecaux. The initiative is aimed at enticing the public to … Continue reading