When talking about clutter and digital signage, even non advertising related let us first look at the Wikipedia description of clutter – Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to … Continue reading
When considering where to best place a digital signage screen it is always best to consider the way that the human eye works. There are two primary parameters to consider when looking for the ideal location for your screen, the … Continue reading
Route (formerly known as POSTAR) produces audience estimates for the out-of-home advertising industry in the UK. The data that they make available informs subscribers how many people see an advertising campaign, and how often they do so. The information is … Continue reading
Expo Sports Media are a new venture that has been pushing a new market of advertising in Sports clubs across Belgium. They have partnered with Dynamax and their cloud based digital signage software “digitalsignage.NET” to provide digital signage advertising. Gregory … Continue reading
Over the coming days & weeks we will be providing a series of Screen placement tips. These tips will be based upon Retail best practices for signage, as well as looking at how the big advertising companies quantify the … Continue reading
Here are a few ideas on the benefits of digital signage solutions for AV companies. 1. A constant stream of revenue. Digital signage is not a one- off sale that after being closed will bring your company no additional … Continue reading
Retailers are always looking for innovative ways to bring customers into their stores. Promos like voucher codes from vouchercodes.co.uk and Groupon to allow customers to download offers on their tablets and smart phones, but most must be redeemed online. Since … Continue reading
I always remember, one of the very first posts on this blog, back in November 2010 was ‘Is 1080p Really worth it?‘ It was back in the day of slower media players, slower internet connections, and ridiculously expensive large HD … Continue reading
So you think you’ve got a solid business plan for your digital signage install. You might have already sorted out the tactics of the project such as the hardware and software you need, the content you want to display … Continue reading
How can interactive digital signage enhance your business? Successful internal communications is something every business needs. Digital displays provide a way for you to connect with your employees, train them, transform the company and keep everybody “in the know.” Reviewing … Continue reading
