An important aspect in the digital signage industry is educating the end- user firstly about what digital signage is and secondly about its benefits (why would they need it and what would it bring to them). If one still believes … Continue reading
Free resource- Digital Signage Glossary
Jargon getting you confused? Need to understand what these terms mean? If the answer is yes then you need our Free Digital Signage Glossary. The reason why and the point of difference Experience taught us that common terms for digital … Continue reading
10 reasons why digital signage is useful
Digital signage solutions are being exploited by most business owners today to give them a marketing edge over their competitors. There are many different benefits digital signage can have on your business, which may help you become more successful within your … Continue reading
7 reasons why healthcare institutions need digital signage
Their is a positive relationship between digital signage and health care institutions (and more precisely, their profits). The success- stories related by health care professionals themselves make a strong point in this direction. The supporting arguments for this statement are … Continue reading
3 strategies for Increasing Customer Lifetime Value (LTV)
Did you know that it costs typically seven times more to acquire a new customer than it does to keep an existing one? While there’s nothing wrong with working hard to grow your customer base, it’s important to remember the … Continue reading
The Cost of Customer Acquisition.
Recently I wrote some pieces about our recommended reading list. One of the books was about Inbound Marketing specifically HubSpot. During that article I talked about how we had to re-engineer the company from a company selling Enterprise level software to … Continue reading
5 Great tips for digital signage advertising
Advertising, it’s all around. TV, newspapers, magazines or the Internet, the sales of advertising space has never been so prominent. The Digital Out Of Home market or DOOH for short, has grown over the last 10-year and it continues … Continue reading
4 tips on colour use in digital signage content
digital signage needs to be eye catching to attract viewers to look at the screens. But did you know that the types of colours used in your advertisement will have a big influence on how your viewer reacts. Get your … Continue reading
7 pitfalls to avoid in digital signage content creation
In the digital signage industry, we claim that ”content is king” because it’s the content that attracts attention, drives engagement and leads to action. After having chosen the right hardware and software and the right screens placement you don’t want … Continue reading
Small businesses need digital signage
Do I need digital signage for my small business? As a small business owner you are probably on the look out for some means to give you a competitive edge over other businesses. digital signage fits all sizes Digital signage … Continue reading