As you probably know by now, impactful communications don’t rely on visually appealing content or the latest technology only. This rule of thumb applies to all types of communication channels whether digital or printed. Ensuring that your message is delivered … Continue reading
Digital signage is a familiar concept to the marketplace. Although, without dynamic and effective content there wouldn’t be any need for investing in it. It’s worth considering the expected attention span of your target audience before deciding on what content … Continue reading
Students are today’s most connected people. From blogging to Facebook, Twitter and the news, studies show that this age group tend to prefer digital sources of information to standard ones. (Platt retail institute, 2010) Digital signage has become a common … Continue reading
In the technical chapter of our white papers, we briefly explain the differences between on-premise and cloud- based digital signage systems highlighting their main advantages and disadvantages. Basically, a cloud- based digital signage system is one that is accessible over … Continue reading
20% of all US colleges already implement digital signage which comes to prove the system’s usefulness in campuses. Experts claim that universities should improve their digital communication with their students. After reading a few articles (from HE magazines) we came … Continue reading
As we’ve stated in the first part of this advice series, digital signage is another technology platform that allows you to communicate with customers, staff or students, depending on your organization. But unlike other channels, such as the mobile … Continue reading
Digital signage is one of the many marketing channels that companies (and non- profit organisations) are using nowadays to promote their products and services. And as with any marketing channel, the principles behind it stay the same: offer people … Continue reading
Dynamax is pleased to announce a brand new version of its popular digital signage software, digitalsignage.NET Want to be part of our Beta test program? Dynamax is looking for persons to take some time to beta test the latest version … Continue reading
The cost of digital signage –both hardware and software-related- has been brought down dramatically over the past few years by the economic crisis and the commoditisation of components (media player, display and digital signage software). This implied that a … Continue reading
We believe digital signage is a more cost- effective tool for disseminating information than flyers and printed posters, and a much greener one too. It can inform, greet, entertain and up-sell and cross- sell all at the same time and … Continue reading
