Tel Aviv University researchers set off to create a more ”human” and responsive PC that would ”learn from its past inadequacies” with the final goal of minimizing the users’ ”regret”. The algorithm is meant to optimize internet traffic as the team … Continue reading
Author Archives: Dynamax
The digital transformation of public space: Jérôme Hérard – ‘Public space is a digital desert’
This article is an exclusive rendering of the interview taken by Ooh-tv to Jérôme Hérard, COO of the French media agency L’île des Médias, on issues related to the digital transformation of public space. Starting with 2006 L’île des Médias, … Continue reading
Wayfinding systems in hospitals and underground stations
Interactive wayfinding systems grow in importance throughout Europe as other uses of digital signage are discovered and exploited. Three 3D interactive way-finding devices have been installed in the European Hospital George Pompidou (x2), Paris and in La Defense (x1)-an underground station from … Continue reading
Put on your screen and carry your message!
The outdoor advertising campaign for Virgin Radio in Paris managed to generate 1 million views and 5,200 qualified contacts in one week only through a combination of dance, music and…an unusual type of digital signage brought about by Cübb’s Cyklops. The … Continue reading
How augmented reality turns a paper wristband into a luxury watch
Reiterating the idea that interactive screens are necessary and not a bonus, a high street brand Tissot showcased a 3D window shop (actually a computer LCD screen) in London, that pedestrians can use to try watches on. The concept is … Continue reading
Apps go religious
With more and more tech-savvy believers an increasing number of apps that respond to their needs have been created Wall Street Journal records. Working and urban faithful are arguably the ones these apps appeal to the most. Read Bible verses or … Continue reading
More tech- savvy c- stores?
Purchases once reserved to the high-end of the market are becoming more and more democratised and more affordable. The most recent example I came across is Snaptu– a website offering free apps (Twitter, Facebook) for basic mobile phones (out of … Continue reading
Sectors disappear but stores remain
A recent Mintel report shows that 2010 was a really bad year for high street music retailers such as HMV who has just issued its third profit warning few days ago (BBC news). The challenge music and DVD shops don’t … Continue reading
Getting more (in-store) personal
I’ve stumbled upon an interesting article in BrandRepublic’s child- blog The Wall addressing the way social media impacts the modern day consumer, companies and their revenues by making an interesting comparison between how brand experiences were shared (or not) ten … Continue reading
Success story of a flower shop
It’s common knowledge that the offline sales environment is more and more pressurised by the advent of the new online types of commerce: the m-commerce & e-commerce. While the three channels’ integration is the ideal solution it’s not always possible … Continue reading