Pascal Cübb is the CEO and founder of Cübb, the company that has recently deployed the ”digiwalkers” (the term used by iDOOH Media- one of their partners in the UK ) or the Cyklops as they call it in France for Virgin … Continue reading
Author Archives: Dynamax
UK’s first outdoor AR campaign proved a major success. Honoured to have played a part in it.
Lynx’s augmented reality advertising campaign at London Victoria station made it to the news again and this time it’s the BBC who highlighted its stunning results: the advertised deodorant became the brand’s second best-seller after only a few months after … Continue reading
E-billboards banned in Salt Lake City
More digital signage tumult, this time on the other side of the Atlantic as Salt Lake City authorities decide to ban electronic billboards from the city’s outskirts, the DailyDOOH announces. The old idea that shiny signs distract the drivers’ attention reoccurs and … Continue reading
Royal Wedding gets UK’s best DOOH spot
Live photos from the Royal Wedding will be published on UK’s best DOOH spot Hello! and Ocean Outdoors announce. The screens are located on the elevated side of A4 at Hammersmith, a main arterial linking Central London to the Heathrow Airport … Continue reading
Biometric digital signage for more than just advertising
The discussion about the face recognition software is stirred and one couldn’t ignore the subject especially since it’s mentioned in most online DS publications. But it seems that its popularity goes beyond this industry as TechCrunch notes the new technology mainly for … Continue reading
More in-store money making fun & the new sound of coupons.
Remember Catalina? It’s that US marketing company producing instantly customised ads at checkouts in NY supermarkets. They came out with another gimmick and this time are on line coupons, according to The New York Times. The company is already offering … Continue reading
Tropicana- making OOH advertising the natural choice
Tropicana has just re-affirmed its allegiance to environmental concerns, which is quite a ”natural” attitude provided the company’s profile. The juice producer has just showcased another use for oranges- electricity provider. Two weeks ago Tropicana set up the first electronic public display … Continue reading
A more alive customer experience
Tre, a Swedish provider of mobile phones and broadband launched a truly interactive shopping platform allowing users from any location to interact with (human) agents via a custom built touch screen. The idea was to offer the same high-quality, personalized … Continue reading
5 examples of interactive digital signage solutions
It seems that companies of various sizes, types and from various locations begin to understand the benefits of customer engagement and more and more solutions are developed to address this rising interest. Here are 5 examples recently mentioned in industry … Continue reading
iPad2 for children?
It seems so, as Toys R Us confirmed the tablet’s endorsement, not for its clients (parents) but for its consumers (children). Don’t rush to the nearest toys store though to check the news, if you’re in Europe or other parts … Continue reading