We were thrilled to join yet another interesting (and useful) business event taking place in the green and peaceful area of Lancashire and re-connect with the growing small business community of our region. These events are offering us the chance … Continue reading
Author Archives: Dynamax
Healthcare AV technology used to reach remote locations
In its first volume, the Healthcare AV magazine- one of the newest publications in the sector, acknowledges the effects of AV technologies’ advancement on distance medicine such as: improved training for healthcare professionals in remote areas and better patient outcome. … Continue reading
How could live news benefit venue owners and their audiences
In a fast moving world when something happens every minute people are interested in keeping informed about the latest news wherever they are and wherever they go. Smartphones democratised the ”consumption of news on the go” and have increased the … Continue reading
The digital signage industry as seen at ScreenMediaExpo 2011
ScreenMediaExpo is over and we are now back from London where people from further away than us came to showcase their products and/or present their views on the DOOH’s market trends. With all the innovations we’ve read about just few … Continue reading
Summary of latest technology trends for small businesses
If you’re interested in IT and small businesses (as we are) then this article might constitute an interesting read. The 2011 technology trends reinforce what probably most of us have already noticed happening in the tech field and tech-related domains. … Continue reading
Getting ready for UK’s next digital signage event
Another thrilling event is approaching in London, electrifying the international digital signage community. The Screenmedia Expo is heralded as the place to be for all those with an interest in digital signage (both from a technical and media perspective). As … Continue reading
Self-served augmented reality
From Layar, a platform that anyone with a smart-phone can use to ”create their own augmented reality experiences”. As one of the co-founders state, this application is meant to combine the ”real world” and the digital one by bringing the … Continue reading
Slogans that encourage thrift have opposite effects, studies show
Simpler slogans boost sales, research shows and what’s even more surprising is that ”save money” messages increase spending… An article published in the Journal of Consumer Research sums up the conclusions of a study conducted in 2010 in the US … Continue reading
Doing business the London way. At a smaller scale.
We all know how difficult it is for SMEs to get things going and the days when fancy offices were even considered are far gone. At this stage money could be spent on much more important projects. So after … Continue reading
Too much advertising kills advertising
Or so does one of the latest articles of the Platt Retail Institute suggest, based on the studies of several researchers and psychologists in the field of consumer behaviour. While at least 50% of the purchasing decisions are made in … Continue reading