The UK will soon see its first network of roadside digital street furniture installed in London, meant to enhance the Immediacy, Context and Interactivity of the outdoor advertising messages. According to Clear Channel, the goal of this network is to … Continue reading
Author Archives: Dynamax
IBM intrigues and inspires with a 123 feet long digital wall at Lincoln Center in NY
…which is part of a bigger project, the THINK exhibition taking place at Lincoln Center, NYC, marking IBM’s 100th anniversary and its contribution to the technical advances of the last century. What is special about this wall, is that … Continue reading
Digital Signage for Retail
We’ve recently published an article in The Point of Sale magazine presenting the potential of digital signage in a retail environment. Here is a summary of the points we’ve touched: – visibility. The screen itself attracts people attention and gives … Continue reading
MEPC uses our enterprise software in its new office in Basingstoke
MEPC, a prominent name in the UK commercial property for more than 60 years uses POVng- our premise-based digital signage software- to promote its properties and create an impressive presentation room for their new office at Chineham Business Park in Basingstoke. … Continue reading
The differences between digital advertising displays and standard advertising channels
Even tough the purpose of digital screen advertising converges with that of other advertising and communication channels- raising awareness and triggering a response- this particular medium is different in a number of ways. The benefits and complementarity of this communication … Continue reading
Industry Catch- Up: The 5th Munich Digital Signage Conference
An important event for the digital signage industry took place this week in Munich, organized by Invidis – the No. 1 digital signage consulting and research organisations in Germany, Austria and Switzerland in collaboration with OVAB*. We kept an eye … Continue reading
digitalsignage.NET used in fitness centre to show news and generate ad revenues
FireWalker Gym in Wolverhampton, UK uses our software- digitalsignage.NET to display the latest broadcast news, advertising from local companies and local news from Beacon Radio helping its members keep fit and informed at the same time. Unlike the standard … Continue reading
Swedish supermarket uses digital signage and social media to make prices fall
Here is a very good example of how digital signage and social media can be used in store for promoting a product and encouraging customers to actively get involved in making prices fall. The following article is a rendering of … Continue reading
The Cyklops are invading the Paris metro station- Chatelet Les Halles
Remember the fact that digital signage is all about delivering your message to the right audience, at the right time and to the right location, with the help of a screen and a digital signage software? Well, Digital- Out-Of- Home … Continue reading
5 Ways Librarians Could Use Digital Signage to Improve Communications and Cut Down Costs
We are supporting the idea that any organisation with an office and an audience could benefit from digital signage, and have presented it in front of a very diverse audience: from lawyers, to gym trainers, nutritionists and insurance brokers. ”If … Continue reading