We are constantly improving our SaaS product and are glad to announce its latest version digitalsignage.NET version 1.6. digitalsignage.NET is enriched with more features meant to make it more powerful yet increasingly user- friendly. The preview window has been further … Continue reading
Author Archives: Dynamax
digital signage Industry best practices- content that won’t go unnoticed
If you struggle with finding ideas of using digital signage in your locations or with finding original ways to engage your viewers, here are a few videos that might help. In their efforts to attract consumers’ attention, brands have turned … Continue reading
New white paper: Digital Signage for Retail
The rise of etailers like ASOS, the increase in the cost of commodities and in VAT and the fierce competition for share of wallet add extra- pressures on retailers who need a total rethink of the in-store strategy. Digital signage … Continue reading
5 previsions in TV advertising than can be applied to digital signage
PepsiCo’s Global Head of Digital, Shiv Singh wrote a very interesting article on the future of TV advertising highlighting its digital & social media destiny. The points Singh makes could stand valid for digital signage ads and communications in general: 1. … Continue reading
Digital signage content errors that could slash your system’s ROI
In the digital signage industry, we claim that ”content is king” because it’s the content that attracts attention, drives engagement and leads to action. After having chosen the right hardware and software and the right screens placement you don’t want … Continue reading
JCDecaux makes passers-by sing via bus shelters in Paris.
They talk about it in France and especially in French marketing publications that note the new project of the French Ministry of Culture and Communication, taken to the streets by JCDecaux. The initiative is aimed at enticing the public to … Continue reading
Starbucks makes buying a coffee a stellar experience
For launching its loyalty programme and rewarding its clients, Starbucks have installed 4 interactive window displays in Toronto and Vancouver in 2011. To discover their present, the players/ customers have to ”catch” the golden stars twinkling among the white ones. … Continue reading
New white paper- Digital Signage for Education
The millennial generation was raised on moving images so using dynamic signage to connect to them makes sense. Networks of screens offer educational institutions an exciting method of communicating with their staff and students and our white paper shows … Continue reading
When Pharmacies use digital signage…
… great things happen. Staff and customers are well informed, visitors are greeted, children are entertained and important medical information reaches its target audience. For a global pharmaceutical company, keeping its employees up-to-date with changes in their corporate environment was … Continue reading
Hi-tech retail: Interactive hangers in Japanese department store
Japan, a country obsessed with fashion, service and technology came up with another interesting combination of these three elements to the delight of its shoppers. This time it’s interactive hangers that made it to the news and the way they … Continue reading