Innovative use of digital signage to promote Samsung 6S Edge

This outdoor LCD screen was used on a street corner in Stockholm to advertise Samsung’s new Galaxy 6s Edge. The phone has a wrap-around screen that goes from edge to edge, providing live notifications on the edges of the phone. To mimic this technological design, the billboard was created to wrap around the bottom of a corner of a building. There was a connected screen that was displayed to both connecting streets.

As people walked by, the screen flashed warnings about what was “around the edge,” flashing phrases like, “I hope you’re a dog person” before a dog walked around the corner or “Make way for latte mom” when a mother pushing a stroller with a latte walked around.

This amazed people and caused many to stop and stare, trying to figure out how the interactive digital billboard worked. Little did they know, an editorial team across the street in a cafe was choosing the phrases. This publicity stunt was a creative way to advertise the notification capabilities of Samsung’s new phone.

Thanks to http://pioneeringooh.com/ for the original article