They talk about it in France and especially in French marketing publications that note the new project of the French Ministry of Culture and Communication, taken to the streets by JCDecaux. The initiative is aimed at enticing the public to … Continue reading
From the series of ”funky outdoor advertising ideas” from our land and abroad- here are our picks for the week. Press and sniff or the story of the scented ads JCDecaux did it again. This time advertising Mccain’s ready baked … Continue reading
Continuing a tradition instituted last year, we’ve compiled the 10 most read blog articles of 2012. Thank you all for your support, comments, ideas and corrections and we look forward to a furthering of our collective knowledge about digital signage, … Continue reading
Ooh-tv has recently announced us that JCDecaux will equip the British town of Reading with NFC technology, the system being active from the 5th of March. NFC technologies allow the transfer of information between digital devices by bringing them … Continue reading
Kinetic’ s 2011 UK Digital Out Of Home Handbook has been officially released this week, a must read publication for anyone interested in this topic, as voices within the industry say. The research conducted together with Grand Visual, summarizes the … Continue reading
